HTC: Why is the company struggling evidently?

As you all know, HTC refused to be acquired by fellow Taiwanese business firm Asus a while dorsum, which gives ascent to the question, 'Is information technology a matter of pride for the visitor or is HTC really capable of billowy back?'. It is not that HTC does non take the expertise to produce smashing handsets; it is only that the visitor has made a string of poor decisions that has brought it to this state. Let us take a look at some of those decisions that has taken HTC to its current position.

Opting To Incorporate Snapdragon 810 In HTC Ane M9

The first fault out of the several was choosing Qualcomm's flagship handset to be placed in Ane M9. Despite the chipsets impressive processing prowess, Snapdragon 810 is unable to maintain this performance over prolonged periods thanks to the thermal throttling event that kicks in. Sony'southward previous flagship smartphone, Xperia Z3, which runs a Snapdragon 801, exhibits better or par performance compared to Xperia Z3+ and Xperia Z4 due to this very result.

After the release of One M9, HTC proceeded to release a flurry of other flagships, which included the company'south One M9+. Despite featuring an MT6795T, the handset does not suffer from the aforementioned overheating issues as One M9. Since the overheating problem persisted, HTC's flagship offer raked in lower than expected sales. According to analysts, estimated One M9 shipments this twelvemonth volition simply attain 4.5 million units, which is much lower compared to the 7 and 8 million units sold of the visitor's I M7 and One M8 handsets respectively.

Too Many Regionally Exclusive Handsets Released By HTC

Some other trouble that HTC failed to recognize was that the visitor was releasing too many handsets that were strictly targeted to a single region. Taking HTC Butterfly J, along with a handful of other smartphones, HTC, instead of focusing on improving a single device, felt that more will bring good fortune to the company. We don't take to remind you that rolling out a different of smartphones only adds further costs to its design, along with the remainder of the costs that go in to distribution and marketing.

Seeing every bit how One M9 was non the merely device that was taking up that costs column, information technology would only mean that HTC would be burning greenbacks at an alarming rate.

Questionable Quality Control Issues Of Its Flagship Smartphones

With the release of HTC Ane M9, you can rest assured that teardown experts are going to dig deeper to find get to the bottom of how the smartphone was really assembled. Turns out that 1 M9 had some serious quality control issues, with details stating that the battery and motherboard were glued together rather than using money on screws in order to position the components deeply.

When the news went out suggesting that HTC was cut corners, consumers would near probable take been discouraged by what the company was upwards to.

Sub-par Marketing Campaigns From HTC

According to Daniel Gleeson, an analyst with HIS, he states that:

"Almost all of HTC'south problems stem from its lack of calibration and sub-par marketing."

In comparison to Samsung and Apple, HTC has a very minute budget, and with the lack of smartphone sales, yous can expect that budget to dwindle down in the foreseeable future. And then again, Xiaomi does not classify a ridiculous amount to marketing only looking at how the company has gained popularity cheers to its price/performance handsets, the company does non take to make a substantial effort in this particular forepart.

Is HTC Another Nokia In The Making?

We certainly hope non. The company has made a cracking bargain of effort when it comes to the designs of its smartphones. Then over again, at this current point, it can safely exist said that if the company did manage to go under, information technology's highly unlikely that it will be missed. If HTC is not willing to get acquired then what are the visitor'south options?

Starting off, the Taiwanese should avoid on releasing a phalanx of smartphones. A single handset, or at the virtually two, designed properly volition definitely do the fox and in the longer run, the company will non take to add together unnecessary costs designing other smartphones and placing orders of mobile chipsets from other companies. The other cistron is pricing. HTC'southward flagship offerings do non come at a cheap toll tag. The visitor prices its high-end devices at the aforementioned level of Samsung, with the only difference existence that Samsung possesses a much higher market share, particularly in the U.Southward.

HTC is gearing upwards to release its Aero handset, which is expected to be released in Nov. Boasting a different camera sensor, tin the smartphone finally put an finish to the egregious financial performance of the company? Highly unlikely, but ane can pray right?